Denver Zoo Conservation Alliance | Selected Work
Bringing DZCA experiences to life through social-first storytelling.
Over the past few years, I’ve partnered with Denver Zoo Conservation Alliance through Prim + Co. to create social-first content that builds awareness, drives excitement around seasonal events, and gives social audiences a reason to experience the zoo for themselves.
My Work.
My DZCA partnerships have included short-form video, photography, Instagram Reels, TikTok, Stories, and carousel content designed to feel native to each platform rather than like traditional advertising.
My approach is always to find the part of an experience that will make someone stop scrolling and think, wait, I want to be apart of that.
From capturing an unexpected animal moments (Jake the elephant is always a reliable model) to showing what an event actually feels like once you're there, highlighting the extensive food and drink options, and curating content that shows how the zoo can be loved by anyone of any age.
My Role.
Creative Concepting · On-Site Content Capture · Short-Form Video · Editing · Copywriting · Social Engagement
Featured Campaigns
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Flock Party Recap | 2026
Captured the energy of Flock Party through a fast-paced event recap, highlighting everything from animal encounters and entertainment to food, drinks, and the overall atmosphere. The goal: show audiences what a night at DZCA actually feels like and create FOMO for the next.
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Flock Party Promotion | 2026
It’s Denver’s wildest party of the year for a reason. Utilizing a mix of content from 2025 and DZCA’s content library, this reel captures the magic of the Flock Party and encourages ticket sales, highlighting the iconic flamingo walk, activations, music and demos.
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NEW! The Watering Hole | 2026
DZCA’s newest adult night arrives this September. This Instagram carousel utilizes a mix of stunning imagery and videos to educate viewers on the new event in a carousel format trending on the Instagram platform.
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Adult Night Giveaway | 2026
Adult-only animal demos. Carousel karaoke. Silent disco. Bevies and bites. This engaging reel highlights DZCA’s final summer adult night with the chance to win 2 free tickets for a lucky follower to attend with a friend.
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Monster Masquerade | 2025
No one does Halloween like Denver Zoo Conservation Alliance. Curated from content captured at a creator VIP night, this reel promotes the perfect way to spend fall at the zoo (with a spooky twist).
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Glowing Wild Giveaway | 2025
The zoo comes alive after dark with DZCA’s Glowing Wild Party. This aesthetic reel captures the spectacular light show offered during Colorado’s colder months, with the chance to win tickets.
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Flock Party Affiliate Code | 2025
For my first Flock Party partnership, I utilized a library of photo and video UGC provided by Prim + Co to drive awareness to the event and encourage ticket sales — a strong example of repurposing content for social channels.